Our commitment is to fight for the survival of our planet, so we challenge ourselves daily to a way of life consistent with its conservation and the beings that inhabit it.
Producing and wearing a t-shirt with zero waste design manifests our concern with every choice we make in our daily lives, every footprint we leave on our paths. Since, every day becomes more evident the need to take care of the air that brings us oxygen, the water that moisturizes us and the soil that feeds us, so that avida remains possible. We can’t waste more time polluting with just one more plastic, just another pesticide, just another injustice to the beings that share the planet... Care is in our hands, eyes, minds and steps.
Our T-shirt-shaped expression crosses physical and virtual streets saying that we can use better what we have, that we are as consistent as consistent, that we will continue to transform habits into practices for a sustainable future for all. It’s not about another outfit. What our movement brings is a consumption option allied to a production form option that solves a way of protecting bodies, communicating attitude and generating income significantly reducing the impact of our dress on the world. We are not a silver bullet. We are an option, an alternative to assist in the goals of the UN Sustainable Development Goals 2023 agenda, a highly scalable and very replicable innovation, that offers a choice of responsible production and consumption of the most dressed item of clothing on the planet from one of the industries that pollute it the most: fashion.
Therefore, we are a movement that stresses the different spheres of the production and consumption chain of t-shirts to strengthen our commitment to the conservation of our planet. Because we believe that the attitudes that generate maximum use of resources in a responsible and careful way with everyone and everything around us, together with those that reduce pollution and injustices is our declaration of love for life.