transparency

In times of so many types of “washing” discourses (greenwashing, socialwashing, pinkwashing, bluewashing, etc.), many brands fail to properly communicate their processes to customers, due to the distrust that such discourses have imprinted on industries, especially the fashion industry.

Talking about zero-waste design, on the other hand, is not a simple task either, because the discourse of disposal as a “natural” consequence of industry almost exempts it from justifying its pollution. So, as we've already mentioned, the current traditional T-shirt design generates 20% waste on the cutting table, right at the start of production. And when we invite you to develop your brand's T-shirts in zero-waste design, we want you to properly communicate your processes to your end customer.